Digital Economy
Management of Advertising in Cyber Space
The current draft of the Advertising Law (amendment) mainly focuses on content control and does not recognize advertising as a service industry with a complete supply chain. This results in regulations that are not suitable for each individual or organization involved in this service supply chain. Therefore, it is essential to shift the approach from viewing advertising as a cultural field to recognizing it as a commercial service in order to design legal regulations that align with the actual development of the industry.
Online advertising involves advertisers, intermediaries, and consumers, with intermediaries enabling programmatic ads.
They shouldn't be liable for user content but should assist authorities.
Authorities must tackle false advertising and consider collective lawsuits for affected users.
Credit scoring: Customers need protection for their privacy and equality.
- Benefits and Risks of Credit Scoring: Credit scoring algorithms help financial institutions reduce processing time and risks, but they can also infringe on customer privacy and equality.
- Legal Loopholes: Regulations in Vietnam regarding personal data protection and ensuring equal treatment in credit scoring are still incomplete, making implementation difficult.
- Proposed Solutions: It is necessary to improve legislation, establish ethical guidelines for the use of AI, and ensure transparency and fairness in the scoring process to protect customer rights.
