Management of Advertising in Cyber Space

The current draft of the Advertising Law (amendment) mainly focuses on content control and does not recognize advertising as a service industry with a complete supply chain. This results in regulations that are not suitable for each individual or organization involved in this service supply chain. Therefore, it is essential to shift the approach from viewing advertising as a cultural field to recognizing it as a commercial service in order to design legal regulations that align with the actual development of the industry.

• Online advertising involves advertisers, intermediaries, and consumers, with intermediaries enabling programmatic ads.

• They shouldn't be liable for user content but should assist authorities.

• Authorities must tackle false advertising and consider collective lawsuits for affected users.