Research

The current draft of the Advertising Law (amendment) mainly focuses on content control and does not recognize advertising as a service industry with a complete supply chain. This results in regulations that are not suitable for each individual or organization involved in this service supply chain. Therefore, it is essential to shift the approach from viewing advertising as a cultural field to recognizing it as a commercial service in order to design legal regulations that align with the actual development of the industry.

• Online advertising involves advertisers, intermediaries, and consumers, with intermediaries enabling programmatic ads.

• They shouldn't be liable for user content but should assist authorities.

• Authorities must tackle false advertising and consider collective lawsuits for affected users.

• Benefits and Risks of Credit Scoring: Credit scoring algorithms help financial institutions reduce processing time and risks, but they can also infringe on customer privacy and equality.
• Legal Loopholes: Regulations in Vietnam regarding personal data protection and ensuring equal treatment in credit scoring are still incomplete, making implementation difficult.
• Proposed Solutions: It is necessary to improve legislation, establish ethical guidelines for the use of AI, and ensure transparency and fairness in the scoring process to protect customer rights.

The draft of the revised Advertising Law, recently announced by the Ministry of Culture, Sports, and Tourism, stipulates that celebrities must be directly responsible for the content of advertisements related to the quality of products. Is this regulation truly reasonable?

• The new regulations in the draft Advertising Law (amended) require influencers to be directly responsible for the content of advertisements related to product quality.
• There is ambiguity and confusion in distinguishing the responsibilities of influencers when advertising products.
• Some countries have implemented ethical standards and industry codes of conduct in influencer advertising.

• Female-gendered virtual assistant technologies contribute to reinforcing stereotypes about women in the labor market and within families.

• While digital assistants are often programmed as female, digital advisors (legal, financial, medical) are typically programmed as male.

• Most believe that addressing biases in AI systems must start with tackling the deep-rooted gender biases in society.

• Achieving a balance between protecting data copyrights and encouraging AI development is a challenge.

• Many AI companies have proactively negotiated commercial agreements with news publishers to obtain licensed content.

• Vietnam needs to closely monitor technological and legal trends in AI to draw lessons for itself.