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The draft of the revised Advertising Law, recently announced by the Ministry of Culture, Sports, and Tourism, stipulates that celebrities must be directly responsible for the content of advertisements related to the quality of products. Is this regulation truly reasonable?

• The new regulations in the draft Advertising Law (amended) require influencers to be directly responsible for the content of advertisements related to product quality.
• There is ambiguity and confusion in distinguishing the responsibilities of influencers when advertising products.
• Some countries have implemented ethical standards and industry codes of conduct in influencer advertising.

On March 13, 2024, the world’s first Artificial Intelligence (AI) Act was passed by the European Union (EU) Parliament. This Act sets both “hard” boundaries and “soft” mechanisms that Vietnam can refer to when formulating policies regarding AI technology.

• The world's first Artificial Intelligence Act was passed by the European Union (EU) Parliament on March 13, 2024.

• The Act establishes a boundary between AI development and human development.

• From this, the lesson for Vietnam is that strategy adjustments, policy planning, and solution development need to be specific and timely.

• Female-gendered virtual assistant technologies contribute to reinforcing stereotypes about women in the labor market and within families.

• While digital assistants are often programmed as female, digital advisors (legal, financial, medical) are typically programmed as male.

• Most believe that addressing biases in AI systems must start with tackling the deep-rooted gender biases in society.

• Achieving a balance between protecting data copyrights and encouraging AI development is a challenge.

• Many AI companies have proactively negotiated commercial agreements with news publishers to obtain licensed content.

• Vietnam needs to closely monitor technological and legal trends in AI to draw lessons for itself.